The franchisee partner is the investment and local business partner. The franchisee provides investment, property/rent support, local market support, and participates in business reviews. Daily operations will be managed by edobbon as per SOP.

The store will be managed by edobbon’s operations team. edobbon will handle staff training, daily operations, procurement, pricing, offers, inventory planning, reporting, and customer experience.

Rent, CAM, electricity, salaries, internet, delivery cost, maintenance, local marketing, packaging, and other store-level expenses will be paid from the outlet/franchisee account. All expenses will be monitored transparently through monthly MIS.

Profit will be calculated after deducting all actual store-level expenses.

Net Operating Profit = Net Sales – Product Cost – Rent – Salaries – Electricity – Delivery Cost – Packaging – Wastage/Shrinkage – Local Marketing – Maintenance – Other Approved Expenses.

Profit sharing will be done on net operating profit, not on gross sales. After deducting product cost and store expenses, the remaining net operating profit will be shared between the franchisee partner and edobbon as per the agreed commercial terms.

Inventory will be procured and controlled by edobbon through central procurement. This helps maintain product quality, expiry control, vendor negotiation, pricing discipline, and brand consistency. Direct local procurement will not be allowed unless approved by edobbon.

Inventory ownership and accounting will be clearly defined in the agreement. Generally, inventory will be purchased for the outlet account and managed by edobbon through its ERP and inventory system.

Normal expiry, damage, shortage, and wastage will be treated as store-level business expense and shown transparently in reports. However, losses due to negligence, fraud, mishandling, or SOP violation will be recovered from the responsible person as per company policy.

edobbon will handle brand-level marketing, campaign planning, creatives, digital promotions, loyalty, WhatsApp/app campaigns, and offer planning. Local area marketing such as society activation, launch promotion, leaflets, local tie-ups, and local customer acquisition will be part of the outlet/franchisee account.

edobbon will decide pricing, offers, and discounts. This is required to maintain margin discipline, brand consistency, customer trust, and competitive positioning.

edobbon will not compete by discounting every product. We will compete smartly through competitive pricing on essential products, selected strong offers, private labels, healthy-first curated products, pharmacy convenience where applicable, quick commerce, WhatsApp ordering, and local customer service.

Our focus will be:
• Price competitive on essentials.
• Better curated on health.
• Faster and more convenient for daily needs.

MG is not based only on square feet. It depends on location, rent, expected sales, store format, operating cost, investment structure, and catchment potential. A larger store does not automatically mean higher profit because rent, manpower, inventory, and dead stock risk also increase.

If a 2000 sq.ft store has higher capex, higher rent, or additional categories, the MG and commercial terms can be reviewed separately based on feasibility.

The total investment will depend on store size, location, rent deposit, interiors, fixtures, equipment, inventory, technology setup, launch marketing, and working capital. Final investment will be confirmed only after location feasibility and store format approval.

The franchisee can suggest or arrange the location, but final approval will be given by edobbon after checking catchment, rent viability, competition, residential density, road access, visibility, delivery potential, and business feasibility.

Staff will be selected, trained, and managed as per edobbon SOP. Manpower cost will be treated as store-level expense, but daily control, duty allocation, training, grooming, and performance monitoring will be handled by edobbon.

The franchisee will receive regular MIS reports covering sales, margins, inventory, expenses, wastage, shortage, delivery performance, and net profit calculation.

If the store makes a loss, edobbon and the franchisee will review sales, expenses, rent load, inventory, marketing, category mix, and operations. Corrective action will be taken through cost control, local marketing, offer planning, stock correction, and operational improvement. Loss treatment will be as per the final agreement.

Minimum guarantee, if offered, will depend on store format, investment, rent, location potential, expected sales, and final agreement terms. MG should not be assumed unless clearly mentioned in the signed agreement.

ROI depends on sales, rent, operating expenses, product margin, customer repeat rate, quick commerce orders, and local market response. edobbon can provide projections after location feasibility, but ROI cannot be treated as a fixed guarantee unless specifically agreed in writing.

For quick commerce, one store can effectively cover around 2 to 3 km radius. Up to 5 km can be served for planned delivery or higher-value orders, depending on road access, rider availability, traffic, order density, and building access.

No. The franchisee can review reports and business performance, but daily operations, staff handling, procurement, vendor management, pricing, offers, and customer service decisions will remain under edobbon’s operational control.

The agreement period, lock-in, renewal, exit process, settlement of dues, inventory treatment, deposits, brand assets, and termination conditions will be clearly mentioned in the final franchise agreement.

Yes. edobbon can terminate the agreement in case of fraud, payment default, unauthorized procurement, brand misuse, serious SOP violation, operational interference, non-compliance, or breach of agreement.

edobbon will support store planning, layout, product mix, procurement, staff training, SOP implementation, technology setup, launch planning, marketing campaigns, MIS review, inventory control, and ongoing operational improvement.