edobbon — The Healthy Retail Company | Health Store Mumbai | Choose Better India
MUMBAI, INDIA

The Healthy Retail Company

Powered by edobbon Commerce Intelligence™

Health-first neighbourhood stores combining curated products, intelligent technology, and community well-being. Built for modern Indian families.

2
Live Stores in Mumbai
1,000+
Curated Health Products
80%
Shelf Reserved for Health
12
AI Modules in Store Brain
About edobbon

A New Kind of
Health Retail

edobbon is a health-first convenience retail company focused on helping consumers make better everyday choices. Through a combination of neighbourhood stores, digital commerce, and curated product selection, edobbon brings healthier groceries, household essentials, wellness products, and daily needs closer to consumers.

Every product is carefully selected with a focus on quality, transparency, affordability, and long-term well-being.

Built for modern Indian families, edobbon combines the convenience of local retail with the efficiency of technology, offering a seamless shopping experience across stores, website, app, and WhatsApp. From trusted everyday essentials to innovative better-for-you products, edobbon’s mission is simple: Choose Better India.

Neighbourhood Stores
Physical health-first stores in Mumbai with certified health advisors, curated product ranges, and a pharmacy at Kamothe. Every store designed as a health destination, not a transactional stop.
Digital Commerce
AI-powered WhatsApp ordering, the Habbit App, and a seamless omnichannel experience connecting every customer touchpoint. Technology that makes health accessible, not complicated.
Curated Product Selection
300+ D2C health brand partners. 1,000+ curated products. 80% of shelf reserved for health and wellness. Every product vetted for quality, ingredient transparency, and genuine health benefit.
🌿
Quality
Every product on our shelf is vetted for ingredient quality and brand integrity
🔍
Transparency
Full label visibility. Health scores on every product. No hidden ingredients
♻️
Affordability
Premium health does not require premium pricing. We make better accessible
❤️
Long-term Well-being
Decisions built for a healthier life, not just a convenient purchase
Why edobbon

Six Reasons Families
Choose edobbon

We built edobbon around what Indian health consumers actually need but have never had in one place.

🏪
Health-First Curation
80% of our shelf is reserved for health brands. Not one aisle among fifty. Every product category we carry serves your health, not just your convenience. Our certified health advisor in every store helps you choose right.
🤖
AI-Powered Intelligence
The Store Brain is our proprietary AI layer. It forecasts demand before products run out, detects dead stock before it expires, and runs every store with intelligence that no traditional retailer can match.
💬
Commerce on WhatsApp
Order your full health basket in Hindi, Marathi, or English. Our AI maps what you say to exactly what you need. No app needed. No website needed. Just one message and your order is done.
📊
Transparent Brand Data
Every brand on our shelf gets a real-time intelligence portal showing their sell-through, reorder velocity, and customer data. We share what other retailers keep. Brands that trust us grow with us.
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Education at Every Touchpoint
Our health advisor, Health Meter product scoring, and in-store digital displays teach customers why a product is right for them at the moment of decision. We convert browsing into informed choices.
🇮🇳
Built for Indian Families
Neighbourhood stores in residential catchments. WhatsApp ordering in local languages. Products matched to Indian dietary needs, Ayurvedic traditions, and seasonal wellness patterns. Made for Mumbai, built for India.
What We Stock

Health Categories
We Deal In

Every category is curated with a health-first lens. Hover or tap any category to discover what it does for your body.

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Protein & Sports Nutrition
Whey, BCAA, Creatine
💪
Builds & Repairs Muscle
Repairs muscle fibres after exercise, boosts metabolism, improves stamina and recovery. Essential for anyone with an active lifestyle.
Muscle repairStaminaMetabolismRecovery
🛡️
Immunity & Wellness
Vitamin C, Zinc, Elderberry
🛡️
Strengthens Your Natural Defence
Powers your immune system from the inside. Vitamin C, Zinc, and Elderberry reduce inflammation and fight infections before they take hold.
Immune defenceAnti-inflammatoryAntioxidantEnergy
🌿
Ayurvedic & Herbal
Ashwagandha, Brahmi, Triphala
🌿
Balance Body and Mind Naturally
Rooted in 5,000 years of Indian wisdom. Ashwagandha reduces cortisol, Brahmi sharpens memory, Triphala cleanses and strengthens digestion.
Stress reliefMental clarityDigestionHormonal balance
🦠
Gut Health & Digestive
Probiotics, ACV, Fibre
🦠
Heal Your Gut. Heal Everything.
70% of your immune system lives in your gut. Probiotics restore healthy bacteria, ACV improves acid balance, fibre feeds microbes and reduces bloating.
Better digestionReduced bloatingImmunityGut lining
🌸
Women’s Health
Iron, Folate, Hormonal Support
🌸
Targeted Nutrition for Every Stage
From reproductive health to bone density, energy levels to hormonal balance. Every woman’s needs across every stage of life, addressed with clinical precision.
Hormonal balanceIron levelsBone densityEnergy
🧔
Men’s Health
Testosterone, Hair, Vitality
🧔
Fuel What Matters
Supports testosterone naturally, promotes hair follicle health, improves vitality and focus. Evidence-based solutions for modern men’s wellness.
TestosteroneHair healthFocusVitality
🌙
Sleep & Stress
Melatonin, Magnesium, Adaptogens
🌙
Rest Deeper. Recover Faster.
Magnesium calms the nervous system. Melatonin resets your sleep cycle. Adaptogens lower cortisol. Your body gets the recovery time it needs.
Deep sleepCortisol controlNervous calmRecovery
🥗
Clean Snacks & Functional Foods
Jowar Puffs, Millet, Protein Bars
🥗
Snack Smarter Every Day
Sustained energy without sugar spikes. Millet, jowar, and functional protein snacks that fuel your body between meals. No preservatives, no compromise.
Sustained energyNo sugar crashClean ingredientsSatiety
🌾
Organic Staples
Cold-pressed Oils, Natural Sugars
🌾
Pure Nutrition From the Source
Cold-pressed oils preserve antioxidants destroyed in refined variants. Natural sweeteners reduce glycaemic load. Everyday cooking without chemical exposure.
No chemicalsHigher nutritionAntioxidantsLower GI
✨
Natural Personal Care
Chemical-free Skin & Hair
✨
What You Put On Counts Too
Parabens, sulfates, and synthetic fragrances enter your bloodstream through skin. Natural care eliminates the daily chemical load your body silently carries.
No parabensNo sulfatesSkin healthScalp health
👶
Baby & Mother Nutrition
Prenatal, Infant, Postnatal
👶
The Most Critical Nutritional Window
Folic acid prevents neural tube defects. DHA builds infant brain. Iron prevents maternal anaemia. The first 1,000 days determine lifelong health outcomes.
Brain developmentFoetal healthMaternal recoveryIron
🩺
Diabetic & Cardiac Friendly
Low GI, Omega-3, Heart Health
🩺
Manage Conditions Through Food
Low GI foods stabilise blood sugar. Omega-3 reduces triglycerides and inflammation. Food as the first and most powerful line of daily health management.
Blood sugar controlHeart healthTriglyceridesInflammation
⚖️
Weight Management
Metabolism, Satiety, Detox
⚖️
Sustainable Results. Not Quick Fixes.
Boosts resting metabolic rate, increases satiety to reduce overeating, and supports liver detoxification. Evidence-based management without starvation.
MetabolismAppetite controlLiver healthSustainable
💊
Pharmacy
Licensed · Kamothe Store
Kamothe Only
💊
Expert Dispensing On-site
Schedule H and H1 compliant dispensing with a licensed pharmacist on site. Full prescription medicines, OTC, and clinical consultation at Kamothe.
LicensedSchedule HOTC medicinesConsultation
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Kids Health
Ages 2 to 16 · Growth & Development
Kids Only
🧒
Everything a Growing Child Needs
Brain-building DHA for school performance, calcium and Vitamin D for growing bones, multivitamins for daily nutritional gaps, and immunity boosters made for young bodies.
Brain developmentBone growthImmunityNutritional gaps
The edobbon Difference

Numbers That Tell
the Story

80%
OF SHELF SPACE
Reserved for Health Brands
No compromise with commodity products. 8 in every 10 products on our shelf are genuinely health-first. The remaining 20% are everyday essentials chosen with the same care.
1,000+
CURATED HEALTH PRODUCTS
Every Product Vetted for Health
Every product on our shelf is vetted for ingredient quality, brand integrity, and genuine health benefit. 1,000+ curated everyday-use health products spanning 15 categories — nothing gets on our shelf by accident.
Lower cost.
More data.
Real shelf.
THE eBDN ADVANTAGE
For D2C Brand Partners
Quick commerce charges 35 to 50% all-in with mandatory ad spend and zero data back. edobbon gives brands full shelf presence, real customer intelligence, genuine community reach, and a health advisor actively recommending your product.
12
AI MODULES
Running Every Store
The Store Brain is our proprietary AI platform. Demand forecasting, dead stock detection, brand intelligence, cashierless technology, and staff intelligence — all running in the background so the store always runs right.
4 min
START TO PAYMENT
WhatsApp Commerce
Send a message. Get a cart. Pay via UPI. Done. No app download. No website login. No waiting. Health commerce that works the way India already communicates.
1
MISSION
Choose Better India
Not a pharmacy. Not a supermarket. Not a quick commerce dark store. edobbon is a health community built one neighbourhood at a time. Every store, every product, every interaction serves one purpose.
Technology

The Intelligence
Behind Every Store

edobbon’s technology stack is built exclusively for our own retail network. Not sold to anyone. Not shared with anyone. Our edge.

LIVE NOW
🏪
Physical Health Stores
Kamothe and Panvel stores live with curated health ranges, pharmacy, and certified health advisors. Stores 4 and 5 opening July 2026 under FOCO franchise model.
COMING SOON
🤖
Store Brain AI Platform
12 AI modules running every store. Demand forecasting with Indian festival calendar, dead stock detection, brand intelligence portal, cashierless checkout, and staff intelligence. Production June 2025.
COMING SOON
📱
Habbit App
iOS and Android. Cashierless in-store cart via AI camera pick detection. Health DNA profile. Family profiles. Subscription auto-replenishment. Health streak mechanics and loyalty programme.
COMING SOON
💬
AI WhatsApp Voice & Text Commerce
Order in Hindi, Marathi, or English by text or voice note. AI maps your words to exact SKUs. Cart confirmation, UPI payment, and store fulfillment in under 4 minutes. No app needed.
COMING SOON
🚶
Cashierless Store
Walk in. Pick products. Walk out. AI cameras detect every pick-up and auto-add to your Habbit app cart. Payment happens automatically on exit. No queue. No scanner. No counter.
PHASE 2
📊
Brand Intelligence Portal
Real-time sell-through data, dead stock alerts, reorder velocity, basket affinity, and cross-store comparison for every brand partner. The data retailers normally keep to themselves.
Our Stores

Find Us in Mumbai

Both stores are open with full curated health ranges and a certified health advisor in every location.

LIVE NOW
Kamothe Store
Kamothe, Navi Mumbai, Maharashtra — 410209
Certified health advisor in store
300+ curated health brands
Licensed pharmacy on premises
Schedule H compliant dispensing
Open 7 days a week
~1,500 sq ft
LIVE NOW
Panvel Store
Panvel, Navi Mumbai, Maharashtra
Certified health advisor in store
Full curated health range
Health snacks and functional foods
Nutraceuticals and supplements
Natural personal care
~900 sq ft

Stores 4 and 5 opening July 2026 under the edobbon FOCO franchise model. Learn about franchise partnership →

Inside edobbon

See Our Stores Live

Step inside Kamothe and Panvel. Real stores. Real products. Real health experience.

edobbon Kamothe store front
Kamothe Store
Kamothe, Navi Mumbai  ·  ~1,500 sq ft  ·  Pharmacy on site
edobbon Panvel store front
Panvel Store
Panvel, Navi Mumbai  ·  ~900 sq ft  ·  Full curated range

Full video walk-throughs coming soon.

For D2C Brands

Your Brand. Our Shelf.
Your Data Back.

D2C health brands come to edobbon for one reason: we give them what every other retail channel refuses to. Premium shelf presence, a health advisor actively selling your product, and real-time performance data — all in one partnership.

Real-Time
Sell-Through Data
Units sold, revenue, reorder velocity and dead stock alerts — live from Day 1. Data no other retailer returns to you.
Full Catalogue
on Our Shelf
Your complete range — not just your top 2 SKUs. Every product gets premium shelf space and a fair chance to perform.
Health Advisor
Recommends You
A certified health advisor in every store actively recommends your brand to customers at the moment of purchase decision.
4 Months Free
Portal Access
Full Brand Intelligence Portal access at zero cost for your first 4 months. No shelf fee. No mandatory ad spend. Start on data.
BRAND INTELLIGENCE PORTAL
IN DEVELOPMENT
This is a representation of how your brand data will appear in the edobbon Brand Intelligence Portal when it launches. Every metric shown here will reflect your actual real-time shelf performance.
Units Sold — 30 Days
847 units ▲ 23%
Revenue — 30 Days
₹64,500 ▲ 18%
Sell-Through Rate
78% Strong
Avg Reorder Cycle
11 days Fast pull
Dead Stock SKUs
3 SKUs Action needed
Kamothe vs Panvel
2.1x Kamothe leads
Data updates every hour. Free portal access for first 4 months.
+
Add-On Benefit
Micro Distribution included with D2C Brand Partnership
Micro Distribution

edobbon as Your Physical
Distribution Partner

For D2C health brands with no premium physical shelf presence, edobbon is not just a retailer. We are your micro-distribution partner in curated health retail.

Premium
STORE FORMAT
Premium Health Store Shelf
Your D2C brand on a curated health-first shelf in a premium neighbourhood store. Not a general trade distributor. Not a mass market shelf. A health-conscious customer walking in specifically to discover products like yours.
Physical Discovery Channel
Full
SKU RANGE ON SHELF
Complete Range. Not Just Hero SKUs.
Unlike quick commerce which stocks only your top 2–3 SKUs, edobbon carries your full product range. Customers discover your depth, not just your best-seller. Your brand story is told completely on our shelf.
Full Catalogue Distribution
Live
REAL-TIME DATA
Distribution Intelligence You Own
Every sale, every basket, every repeat purchase tracked and returned to your brand portal in real time. edobbon’s micro-distribution is the only physical channel that gives you actual customer intelligence back.
Data-Backed Distribution
4 mo
FREE PORTAL ACCESS
Start Free. Scale on Data.
No shelf fee for the first 4 months. No mandatory ad spend. No platform commission on top. Start with a pilot, validate your sell-through data, and scale your distribution across all edobbon stores based on real performance.
Zero Upfront Risk
1
HEALTH ADVISOR PER STORE
Active Human Recommendation
A certified health advisor in every edobbon store actively recommends products to customers at the point of decision. No algorithm. No paid placement. Genuine endorsement driven by product knowledge and customer need.
Advisor-Led Discovery
Lower cost.
More data.
Real shelf.
THE eBDN ADVANTAGE
Built for D2C Brands
Quick commerce charges 35–50% with no data back and no discovery. Traditional retail takes 90–120 days to pay. edobbon offers lower cost, complete data return, and a premium shelf that builds brand equity — not just volume.
Partner Your Brand

300+ D2C health brands already distributing through edobbon  ·  Respond within 24 hours

Franchise Partnership

Own a Store.
edobbon Runs It.

Why Invest With edobbon

Six Reasons Serious Investors
Choose edobbon

Health retail is India’s fastest growing category. edobbon combines the right timing with the right technology and the right model.

₹1.5T
Category Tailwind
India’s health and wellness market is ₹1.5 trillion and growing at 12–15% CAGR. Premium health retail is the fastest growing sub-segment, driven by post-pandemic awareness and rising disposable incomes.
12
AI Modules Running Every Store
The Store Brain forecasts demand, prevents dead stock, detects expiry risk, and manages staff intelligence. No traditional franchise gives you this operational advantage. Your store runs smarter from Day 1.
0
Operational Burden on You
In FOCO, edobbon employs all staff, manages all operations, handles all procurement, and runs the full technology stack. You invest the capital and receive monthly P&L reports. Zero day-to-day responsibility.
300+
Brand Partner Flywheel
300+ curated D2C health brands are already committed to edobbon shelves. Your franchise opens with a fully stocked premium health store on Day 1 — no sourcing, no brand negotiations, no shelf gaps.
28–36%
Gross Margin Range
Premium health retail commands 28–36% gross margins versus 8–12% in general grocery retail. The category mix — supplements, nutraceuticals, wellness products — delivers meaningfully higher margins per square foot.
Now
Early Mover Territory Lock
Multi Store partners lock in territorial exclusivity before edobbon reaches scale. The brands, the AI models, and the community trust compound with every store added. Early partners own the most valuable catchments at entry terms.

edobbon operates on a FOCO model — Franchise Owned, Company Operated. You invest in the store space and capital. edobbon handles everything else: hiring, operations, procurement, technology, and brand relationships.

Stores 4 and 5 are opening in July 2026. If you are serious about owning a health commerce franchise in your neighbourhood, this is the conversation to start now.

49%
YOU OWN
Capital investment
Store lease or space
Infrastructure CAPEX
Returns on investment
51%
edobbon OPERATES
All staff — hired and managed
Daily operations 100%
Procurement and brands
Full technology stack
Single Store
Your first edobbon store in a high-potential neighbourhood. Ideal for investors entering health retail with one focused location.
300 to 1,200 sq ft depending on location
Standard or Premium format
edobbon manages all operations from Day 1
Full Store Brain technology stack included
Monthly investor P&L report
Multi Store
Multiple edobbon stores across a district or city. For investors who want network density and the compounding advantage of more stores sharing one AI intelligence layer.
2 to 5 stores in an agreed territory
Territory exclusivity negotiated
Cross-store AI data advantage grows with each store
Dedicated franchise manager assigned
Brand shelf fees begin at store 5
ROI CALCULATOR

Estimate Your Returns

Based on comparable Indian health retail benchmarks and edobbon’s existing store economics. Select your investment range to see projected returns.

₹15L–30L
300–400 sq ft
₹30L–50L
400–600 sq ft
₹50L–75L
600–900 sq ft
₹75L–1Cr
800–1,200 sq ft
₹1Cr–1.5Cr
1,200–1,600 sq ft
₹1.5Cr+
1,500–2,000 sq ft
₹2.5–4L
PROJECTED MONTHLY REVENUE
28%
ESTIMATED GROSS MARGIN
20–24 mo
PAYBACK PERIOD

Based on Indian premium health retail benchmarks (ASSOCHAM, Euromonitor 2024) and edobbon’s operating store data from Kamothe and Panvel. Actual performance varies by location, footfall, and catchment demographics. edobbon does not guarantee specific returns. Consult the franchise deck for full financial projections.

FRANCHISE INTELLIGENCE DASHBOARD
🔧 IN DEVELOPMENT

Every franchise partner will have access to a live dashboard showing their store’s complete performance in real time. This is a preview of what you will see from Day 1.

💰
MONTHLY SALES
₹8,24,500
↑ 18% vs last month
📊
GROSS MARGIN
31.4%
↑ 2.1% vs last month
📦
LIVE INVENTORY
847 SKUs
94% in-stock rate
⏰
EXPIRY ALERTS
3 SKUs
Action needed — 14 days
👥
CUSTOMER TRENDS
↑ 23% repeat
Loyalty improving
🏆
TOP PRODUCT
KSM-66 Ashwagandha
142 units this month
🏪
STORE HEALTH SCORE
87 / 100
Top 20% of network
📍
COMMUNITY DEMAND
Protein trending ↑
3 new requests this week
Representative data for illustration. Live dashboard available to all franchise partners from Day 1 of store opening.
Frequently Asked

Questions About edobbon

Everything you need to know about edobbon stores, products, franchise, and brand partnerships.

What is edobbon?+

edobbon is India’s first AI-powered health commerce chain, known as The Healthy Retail Company. It operates health-first neighbourhood stores in Navi Mumbai stocking 300+ curated D2C health brands and 1,000+ health products across 15 categories, supported by proprietary AI intelligence and a certified health advisor in every store.

Where are edobbon stores located?+

edobbon has two live stores in Navi Mumbai. The Kamothe store is approximately 1,500 sq ft and includes a licensed pharmacy. The Panvel store is approximately 900 sq ft and carries the full curated health range. Both stores are open 7 days a week. Stores 4 and 5 are opening in July 2026 under the FOCO franchise model.

What products does edobbon stock?+

edobbon stocks 1,000+ curated health products across 15 categories including protein and sports nutrition, immunity and wellness, Ayurvedic and herbal, gut health, women’s health, men’s health, sleep and stress, clean snacks, organic staples, natural personal care, baby and mother nutrition, diabetic and cardiac friendly products, weight management, pharmacy, and kids health.

How do I get an edobbon franchise?+

edobbon offers FOCO (Franchise Owned, Company Operated) franchise partnerships in Single Store and Multi Store formats. Investment starts from ₹15 lakhs. In the FOCO model you invest the capital and edobbon operates the entire store. Complete the Franchise Fit Assessment on this website or email franchise@edobbon.com to start the conversation. We respond within 24 hours.

How can D2C brands partner with edobbon?+

edobbon partners with D2C health brands to give them premium physical shelf presence, real-time sell-through data through the Brand Intelligence Portal, full catalogue placement, and active health advisor recommendation. The first 4 months of portal access are free. Use the Brand Partnership form on this website to apply. Our team responds within 24 hours.

Does edobbon have a pharmacy?+

Yes. The edobbon Kamothe store has a licensed pharmacy with Schedule H compliant dispensing and a pharmacist available on site, offering both prescription and over-the-counter medicines alongside the full curated health range.

What makes edobbon different from a regular pharmacy or supermarket?+

edobbon reserves 80% of its shelf for health-first brands and curates every product for quality, transparency, and genuine health benefit. Unlike pharmacies that stock some supplements or supermarkets with one health aisle, edobbon is a dedicated health destination with a trained health advisor, AI-powered inventory intelligence, and 300+ curated D2C brands that are difficult to find elsewhere.

Every Choice Matters.
Choose Better India.

Join the health commerce revolution. Whether you are a customer, a brand, or a franchise partner — edobbon is building a healthier India, one neighbourhood at a time.

📧 franchise@edobbon.com  |  📱 +91 96199 61900

✋
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We will send your franchise profile and deck to the contact below. Make sure everything looks right.
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